ANWB: Full-service sound studio for TV, radio and online

The Challenge

ANWB was looking for a consistent and recognizable audio identity across all its campaigns. Whether promoting insurance, travel, or roadside assistance, the sound needed to inspire trust and reflect ANWB’s core brand values.

Our Approach

Being a full-service sound design studio in Amsterdam, we managed the entire audio production process. From voice-over casting and recording to custom music production, mixing, and audio post-production, we tailored each element to fit ANWB’s message. We worked across a wide range of campaigns, including ANWB Woonverzekeringen, ANWB Reizen, and ANWB Energie. Our goal was to develop cohesive sonic branding that would be instantly recognizable across platforms, whether a TV commercial, radio commercial, or online video campaign.

The Result

Through thoughtful audio branding, we helped ANWB create campaigns you can see with your ears. The result is a consistent audio identity that strengthens brand recognition and is heard across television, radio, and digital channels. This case is a clear example of how audio marketing and sound design can powerfully support brand communication.