Lidl BosMini’s: Music production, Vocal production, Soundmix

The Challenge

Lidl set out to launch a cheerful and recognizable campaign for its new BosMini’s collectible promotion. The goal was to inspire children and parents to explore, play, and learn outdoors, placing the adorable BosMini’s characters at the center. The audio needed to align with the vibrant visual world of the campaign, while also creating an emotional connection with the audience.

Our Approach

For this campaign, Top Format Amsterdam delivered a fully custom music production and vocal recording. We composed an upbeat, catchy melody that perfectly captured the playful spirit of the BosMini’s. Alongside the music, we handled the sound mix for all campaign assets, ranging from social media content to TV commercials, ensuring a consistent and impactful audio experience across every platform.

The Result

The campaign launched on February 9, 2025, and was an instant success. The cheerful music and carefully mixed sound elevated the message, delivering a memorable audio experience and helping Lidl build a deeper emotional connection with its audience.