Radio spots with AI voices for ten years of FEBO Waarderpolder

The Challenge

FEBO Waarderpolder in Haarlem turned ten and celebrated with a party week for customers and the neighbourhood: free fries, celebration croquettes and a real FEBO fatbike for whoever guessed how many fry forks were in a jar. A week like that calls for radio that is ready fast and sounds just right.

Our Role

We produced the radio spots for the party week entirely with AI voices. The choices stayed a matter of craft. Which voice suits a place that has been part of the neighbourhood for ten years? What pace goes with fries and croquettes? And where is the smile in the line? No model decides that. The ear in the studio does.

The Result

The spots ran for a full week on Haarlem105 and the response was enthusiastic. Owner Alexander Slag was already advertising on local radio in the 1990s and is still a client, now at TFA. Same entrepreneur, same medium, different tools.