TRX Music Library & Music Production
How do you choose music that fits your brand?
Short answer
Look beyond genre. Test whether the music fits the brand, message, picture, voice, audience and campaign.
By looking beyond genre or taste. Classical does not automatically mean premium, for example. In a brief, we look at six connections: does the music fit the brand, the message, the picture, the voice, the audience and the campaign as a whole? Then we compare several tracks per direction, from the TRX Music Library or composed to order. The real test is whether people recognize your brand by the music, even without the brand name. Learn more about music production at TFA and what research says about music in commercials.