Audio Post Production & Dolby Atmos
How do you measure the effect of sonic branding?
Short answer
Measure whether people link the sound to your brand and which attributes they assign to it, not just whether they recognize it.
Don't just check whether people recognize a sound. The key question is whether they link it to your brand and not to a competitor. Also test which attributes your audience assigns to the sound and whether they match what your brand wants to convey. Percentages from other brands' case studies are a good reason to test, but no guarantee for your market. Read what the research says about the effect of sonic branding.