Sonic branding
What is a sonic identity?
Short answer
A sonic identity is the complete sound identity of a brand, documented as a kind of audio style guide.
A sonic identity is the complete sound identity of a brand, documented as a kind of audio style guide. It describes which instruments, tempos, voice characters and timbres suit your brand and which do not. It also includes the sonic logo, the brand theme and the usage guidelines. That way every agency or producer works within the same sound, from radio commercial to TikTok video. Read Sound is not an afterthought.