Sonic branding
What is an auditory brand identity?
Short answer
Auditory brand identity is another term for sonic identity: everything that makes your brand audible and recognizable.
Auditory brand identity is another term for sonic identity: everything that makes your brand audible and recognizable. It is the audio counterpart of your visual identity. Sound reaches people even when they are not looking, for example on the radio, in a podcast or through a smart speaker. That is why a distinctive sound is just as important as a distinctive logo. Read more about sonic branding at TFA.