Sonic branding
What is brand sound?
Short answer
Brand sound is the recognizable sound of a brand across all its communications, the result of consistent choices in music, voice, sound design and mix.
Brand sound is the recognizable sound of a brand across all its communications. It is the result of consistent choices in music, voice, sound design and mix. You can recognize a brand with a strong brand sound even without a logo or name. That takes discipline: the same voice, a fixed musical signature and a consistent mix, campaign after campaign. Read Sound is not an afterthought.