Sonic branding
What is a sonic logo?
Short answer
A sonic logo (also called a sound logo or audio logo) is a short, recognizable sound, usually two to four seconds, that introduces or closes your brand.
A sonic logo (also called a sound logo or audio logo) is a short, recognizable sound, usually two to four seconds long, that introduces or closes your brand. Think of the few notes at the end of a commercial or when a device starts up. A good sonic logo is short and distinctive and works on any speaker, from phone to cinema. It also fits with the rest of your sonic identity. Read more about sonic branding at TFA.