Sonic branding
What is the difference between sonic branding and audio branding?
Short answer
They mean almost the same thing. Where a distinction is made, sonic branding refers to the strategy and audio branding to the practical application.
In practice, they mean almost the same thing. Those who do make a distinction usually use sonic branding for the strategy and identity: what does your brand stand for and how does that sound? Audio branding then covers the application: the actual sounds in commercials, apps, podcasts and stores. We treat it as one process. First we define how your brand sounds, then we create all the assets that follow from it. Read more about sonic branding at TFA.