Sonic branding
What is audio branding?
Short answer
Audio branding is the set of sound elements a brand uses to be heard, such as a sonic logo, brand music, a signature voice or app sounds.
Audio branding is the set of sound elements a brand uses to be heard: a sonic logo, brand music, a signature voice, hold music, app sounds or sound at events. The goal is for your brand to sound the same everywhere, so it is recognized and remembered faster. The terms audio branding and sonic branding are often used interchangeably. Read more about sonic branding at TFA.