Sonic branding
What is sonic branding?
Short answer
Sonic branding is the strategic use of sound to make a brand recognizable.
Sonic branding is the strategic use of sound to make a brand recognizable. It goes beyond a jingle: voice, music, sonic logo and sounds in apps or stores together form one consistent sound. Just as a logo and visual identity make your brand visible, sonic branding makes it audible. One example is Lidl's signature voice, Thomas van Luyn: you recognize the brand before the name is even mentioned. Read the interview with Thomas van Luyn.