Audio Post Production & Dolby Atmos
What does sonic branding deliver?
Short answer
Sonic branding mainly strengthens recognition and brand associations. How strong the effect is depends on your audience, the context and brand fit.
Research shows most clearly that sonic branding strengthens recognition and brand associations. Timbre, choice of instrument and melody shape how people experience your brand, for example as rugged or as sophisticated. In experiments, recognizable music also increased brand choice by 6%. How strong the effect is for your brand depends on your audience, the context and how well the sound fits your brand. Read what the research says about sonic branding.