Commercialproductie
What is audio production for a radio commercial?
Short answer
Audio production for a radio commercial covers everything from script to broadcast-ready spot: casting, directed recording, music, sound design and mix.
Audio production for a radio commercial covers everything from script to broadcast-ready spot: casting the voice, recording with direction, music, sound design and the final mix to the station's specifications. Radio has no picture, so the sound has to tell the whole story. A spot usually runs 10 to 30 seconds, often with tag-ons for changing promotions. For Beukenhorst Coffee, we made a 15-second spot with three tag-ons for BNR. Read Coffee at the office deserves attention.