Good times with KLM Holidays: Marly van der Velden and Birgit Schuurman on holiday

A warm cinnamon bun in Copenhagen and a snorkel session on Aruba. For KLM Holidays we made two new radio spots with Marly van der Velden and Birgit Schuurman. The request came in through Talpa. Earlier we already made a spot for KLM Holidays with Els van Roode.

A familiar voice on holiday

The idea is simple. A well-known Dutch personality tells you from her holiday address what she is experiencing right now. Not a voice selling a trip from the outside, but someone right in the middle of it. Then comes the message: you put the whole trip together yourself on klmholidays.nl.

Els van Roode became the audience favourite of the Dutch reality show B&B Vol Liefde in 2024. She used to be a flight attendant herself. You could hardly think of a better travel companion for KLM. Now Marly and Birgit follow, each at her own destination.

Marly van der Velden in Nyhavn

The whole of the Netherlands knows Marly van der Velden as Nina Sanders from the soap Goede tijden, slechte tijden (Good Times, Bad Times). In her spot she is in Copenhagen with her little daughter. With a warm cinnamon bun in hand they walk past the colourful houses of Nyhavn. Then she says: “We beleven goede tijden” (we are having good times). A wink every soap fan hears straight away.

She put together her city trip with flight and stay herself. All arranged in one go.

Birgit Schuurman on Aruba

Singer and actress Birgit Schuurman opens her spot with “Bon bini”, the Aruban welcome. She has just been snorkelling with her whole family and is enjoying the sun a little longer. Her beach holiday is arranged in one go as well: flight, stay and transport.

Setting the scene without pictures

On the radio you see no colourful façades and no blue sea. The voice has to set the scene. That is why both spots sound like a message from someone you know: personal and relaxed. The less it sounds like advertising, the sooner you believe it. That is exactly where a familiar voice helps. You immediately hear who is talking and you wish her that holiday.

Want to hear what a real voice does for a commercial? Listen to our real voices demo. Need a radio spot? Read how we work on radio commercial production or get in touch.