Don't be a Douchebag. Get fresh in 5 minutes.

What you don't see determines what you hear

A campaign doesn't just sound good on its own. Behind every transition, every sound, and every note lies a decision. And behind those decisions is work that is rarely visible, but makes the difference between a campaign that feels cohesive and one that falls flat.

For Don't be a Douchebag. Fresh in 5 minutes. TFA handled the entire audio production. The campaign, developed by NOISE on behalf of the Ministry of Infrastructure and Water Management, revolves around a relatable moment: you're in the shower, one song transitions into the next, and before you know it, ten minutes have passed. More drinking water used than you intended. A message everyone can relate to.

To make that feeling credible, the audio had to carry the story. Not support it. Carry it.

Three songs, one rhythm

We synchronized three commercial tracks. Each transition was carefully constructed so that the rhythm of the music and the timing of the film reinforced each other. That sounds technical, but it's primarily dramaturgical. When do you feel time flying? When do you hear something change without consciously registering it? These questions guided every choice.

Additionally, we handled the sound design, audio editing, mixing, and audio mastering. These are the layers that collectively determine how a campaign is received.

The work behind the work

A large part of this project took place outside the studio. Our Head of Publishing, together with producer Alex, coordinated the complete music licensing and rights management. This involved: approaching rights holders, negotiating, aligning, and securing all necessary usage rights before even a single frame went out into the world.

This aspect of audio production often remains invisible. But without this foundation, no campaign can run. Especially not when commercial music plays a central role in the story.

We believe that a complete audio journey begins with the rights and ends with the master. Everything in between is craftsmanship. The combination of these three is what makes a production solid.

Sound as a message

Don't be a Douchebag is a campaign with a direct, relevant message. Music is not decoration here. It is the time experience itself. The viewer recognizes the feeling because it's accurate, because it sounds exactly like how time feels in the shower.

That's what good audio production does. Not stand out. Convince.

For this campaign, TFA provided: music licensing and rights management, publishing coordination, music synchronization, sound design, audio editing, mixing, and audio mastering.

‍