Food Storage Containers

TFA once again provided the sound for Lidl’s “Fresh-Keeping Containers” campaign, a cross-platform campaign focused on helping customers keep their groceries fresh for longer using reusable storage solutions.

From TV to radio and social media, we ensured a consistent audio identity across all formats, maintaining the same energy and tone throughout every adaptation. The iconic soundtrack “What a Feeling” by Irene Cara plays a key role in shaping the campaign’s recognisable and uplifting character.

TFA was responsible for the full audio production, including adaptation of the music, voice-over recording, sound design, and final mixing. We also handled all music licensing and rights clearance to ensure the track could be used across all territories and media.

This is not the first time we’ve collaborated with Lidl, TFA has been a trusted audio partner for the brand for years, supporting a wide range of campaigns with consistent, high-quality sound across markets and platforms.

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