NOISE

The Challenge

How do you encourage people to be more mindful of their shower habits without sounding preachy? Commissioned by the Dutch Ministry of Infrastructure and Water Management, NOISE developed a campaign that highlights how quickly time passes in the shower while we're using valuable drinking water.

The Idea

With a simple but clever creative concept, the campaign shows how one song can effortlessly turn into two, making five minutes feel much longer than expected. The result is a relatable and engaging campaign that encourages small behavioural changes without pointing fingers.

Our Role

TFA Studio was responsible for the complete sound design of the campaign. We also handled the synchronization of the three commercial tracks featured throughout the spot. It was a complex audiovisual challenge that required precise timing, technical accuracy, and close collaboration to ensure every musical transition supported the story.

The Result

The campaign brings attention to an important topic in a surprising and accessible way. By combining a strong creative concept with carefully crafted sound, it encourages viewers to reflect on their daily routines. We're proud to have contributed to a project that demonstrates how thoughtful audio can strengthen a powerful message.

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