SIRE

For the latest campaign by SIRE, we created the Dolby and cinema mix, ensuring that the message comes across optimally in cinemas as well.

The campaign addresses a growing concern among many Dutch people: the increasing polarization and harshness in society. At the same time, SIRE shows that a better society often starts with something very small: a simple conversation with someone you don’t know yet. Such an everyday chat not only makes the other person happier, but also makes you happy. In fact, 55% of people say it makes them happier.

According to Professor Paul van Lange, these small encounters contribute to greater mutual trust and the sense that we are all part of the same society. Especially now, as we talk less and much of our communication takes place digitally, these spontaneous conversations are more important than ever.

While SIRE brings the topic to the public agenda, the independent initiative Praatje helps people actually take action. Through research, campaigns, education, and an app filled with low-threshold conversation starters and small challenges, Praatje encourages people to make more contact—one conversation at a time.

Project coordinated with Bandit Amsterdam.