Lidl

Work for Lidl, developed in collaboration with agency Alfred, focuses on the introduction of Lidl’s new points system, designed to help customers save on their next purchase.

TFA Studio was responsible for the complete audio post-production of the campaign. We recorded the voice-over and handled the full audio mix, working closely from the earliest stages of the video edit through to final delivery. This ensured that sound and picture evolved together, creating a cohesive and balanced final result.

Our role covered voice recording, sound design, and mixing, with attention to clarity, timing, and tone—supporting the message of the campaign in a subtle and effective way.

The result is a clear and accessible commercial where the audio supports the storytelling and helps bring Lidl’s new savings concept to life.