Lidl nieuwe AGF-campagne

The Challenge

Lidl wanted to reinforce what the brand stands for: being the number one destination for fresh fruit, vegetables, and bread. Their partnership with TeamNL provided the perfect opportunity to connect this message with a moment when the entire country comes together to support its athletes.

The Idea

A festive campaign featuring supermarket manager Boy and the brass band Kleintje Smoothie, performing a new version of the familiar tune, "Vegetables & fruit... and bread!" The result is an energetic tribute to Dutch fans getting ready to cheer TeamNL on to success.

Our Role

TFA Studio handled the complete audio production for the campaign, including sound design, audio post-production, voice-over and dialogue recording. We also recorded Boy's vocals in our studios at the Houthavens in Amsterdam, bringing the campaign to life through sound.

The Result

A campaign that reinforces Lidl's fresh food proposition in a fun, memorable, and distinctly Dutch way. Through music, humour, and plenty of TeamNL spirit, the campaign delivers one clear message: Lidl is the number one destination for fresh fruit, vegetables, and bread.