Coffee at the office deserves attention

From March through May, the new Beukenhorst Coffee commercial will air on BNR. The campaign is specifically aimed at business-to-business audiences. Not the hospitality sector, where the brand is already well established, but offices and organisations that consciously choose quality and sustainability.

TFA produced the 15-second commercial along with three tag-ons. Concise in format, clear in positioning and consistent in sound.

Beukenhorst has been roasting coffee since 1784 using the slow-roasting method. That focus on attention, control and consistent quality formed the foundation of the audio strategy. No exaggeration, no unnecessary effects. Instead: calm, confidence and a distinctive sonic identity.

Sustainable cultivation and the use of high-quality Arabica beans are central to the message. This requires a credible translation into audio. Technically precise, with room for nuance.

The partnership goes beyond production. In our studios, we exclusively serve Beukenhorst coffee. At the same time, we were responsible for the full audio production of the campaign.

Quality in the cup. Quality in sound.

The question this campaign raises is relevant for every organisation: does what you sound like truly reflect what you stand for? Would you like to hear it? Please feel free to schedule an appointment.

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