Sound Is Not an Afterthought. It’s Where a Brand Begins to Live.

Over the past period, three projects and stories came together that perfectly reflect what we believe in. A campaign for Lidl Netherlands. A feature film in Dolby Atmos. And a colleague with 25 years of experience who still listens as if it were his very first project. Different at first glance. Essentially the same.

Lidl Mini’s: when a melody supports healthier behaviour‍

For Lidl, we contributed to the campaign around the Lidl Mini’s. Ten colourful fruit and vegetable plush toys that encourage children to collect them and engage with healthy food in a playful way.

Light. Cheerful. Accessible. But don’t underestimate it.

A campaign like this stands or falls with recognition. With a melody that sticks. With rhythm that feels right. With a sound that not only fits the brand, but also the kitchen table, the back seat of the car, the schoolyard.

If you want a message to last, it has to feel good. Sound turns information into memory.

Bad Slippers: when sound places you inside the story

‍At the same time, our Creative Director and Senior Sound Designer Marco Baay worked on the film Bad Slippers, which premieres next week.

In our Dolby Atmos Studio, he handled the sound design and the cinema mix. In a theatre, you listen differently. More intensely. More spatially. Every nuance matters.

Dolby Atmos is not a gimmick. It is a way to physically draw an audience into a story. Sound above you. Behind you. Close. Distant. Silence that builds tension. A detail that gets under your skin.

That is where the real work begins. Not with technology, but with intention. What should someone feel in this scene?

Marco Baay: listening as a craft

‍Marco has been working at the highest level in advertising, film and branded content since the 1990s. For brands such as Nike, The HEINEKEN Company, ABN AMRO Bank N.V. and the LEGO Group.

But for him, it has never been about the name in the credits. It always starts with the same question: what should this story do?

As a Voice Casting Director, he does not look for a beautiful voice, but for the right soul. A tone that breathes credibility. A voice that truly fits the brand. That is not a trick. It is attention. And you can hear attention.

Retail or film. Savings campaign or cinema premiere. The scale differs. The principle does not.

Technology is a prerequisite. Emotion is the goal. Sound is not an afterthought. It is the foundation of how a brand is felt.

The question is not whether you use audio.
The question is: do you take it seriously enough?

Thank you for reading.

We hope you did not just look, but also listened between the lines. Sound always tells more than you hear at first.

Would you like to come by and listen? Let us know what works for you at +31 6 53150861 or easily schedule here an appointment.