TFA | News - When technology is right emotion has room to speak

Sound is often taken seriously only at the very end.
The picture is locked. The message is clear. And then sound is expected to complete the story.

At TFA, we believe that is too late.

Sound is not an addition. It is the moment a brand becomes tangible. The layer that settles under the skin and lingers long after the image has faded. Good sound does not convince through volume or effect, but through precision, timing and emotion.

Over the past period, several developments at TFA came together that illustrate exactly that.

Dolby Atmos as a confirmation of focus

Recently, we officially received our Dolby Atmos certification. Not as a trophy on the wall, and not as an endpoint, but as a confirmation that everything is aligned.

The room.
The calibration.
The listening.

The technical installation was realised by MAARTENS SOUND & VISION, with Jelte Zeilstra and Jasper Van Eif responsible for the level of precision required to make immersive sound truly work. The studio itself was built by Hans Koomans Studiobouw, creating a foundation where silence, focus and balance come together.

On top of that sits an ATC monitoring system. Unforgivingly honest. Nothing hidden. Everything revealed.

With thanks to Ulmt van der Linden, we can say with confidence that this studio does not aim to impress. It convinces through detail, placement and emotion. Exactly as intended.

Dolby Atmos is not something you explain.
It is something you experience.

Five decades of sound that continues to resonate

At the same time, we revisited our archive. Sometimes quite literally. Old tapes. Familiar names. Voices and melodies that once played daily and still trigger something the moment they sound again.

Caraco Ice Cream. Celavita. Goudhaantje. Hellendoorn. Lewenstein. Speelboom. Full-length songs and shorter versions. Work that defined its era and still demonstrates the lasting power of consistent sound.

Domo Vla from the 1980s belongs in that list as well. A commercial that proves how sound can transcend generations without losing its impact.

Our archive is not a nostalgic museum. It is a memory. Of how brands sounded. And why that worked.

Alongside these classics lies more recent work. Productions from the past years for brands such as Action, Beko, Remeha, Seats & Sofas and Lidl. A different zeitgeist, the same attention. The same craftsmanship.

Fifty years of work cannot be captured in a list.
But every fragment tells the same story: good sound does not age. It gains meaning.

People create continuity

Behind that continuity are people who understand that creativity needs freedom, but also protection. One of them is Danny ter Weeme.

For more than 35 years, Danny has operated at the intersection of music and law. For 25 years, he has been part of TFA and today leads Publishing as Head of Department, where emotion and ownership meet.

He supports composers, media companies and our own labels in managing, protecting and exploiting musical works. Always personally involved. Always precise. With respect for the creator and for the value music represents.

At TFA, we believe in relationships that develop over time. In trust built through care and clarity. Danny embodies that belief in everything he does.