Voice-overs, AI voices, casting & recording
Are male voices more persuasive in advertising?
Short answer
No, not automatically. Research shows no general advantage for male voices. What matters is which voice carries your brand best.
No, not automatically. Research shows no general advantage for male voices. In Spanish experiments, some evaluations were actually more favorable for female voices. A low voice does not always work better either: studies found effects in opposite directions. So the question is not whether you choose a man or a woman, but which voice carries your brand best. That is why we cast on brand personality and have several suitable voices record the same script. Learn more about voice-over casting and what research says about voices in commercials.