Voice-overs
What is a brand voice?
Short answer
A brand voice is a consistent voice that carries your brand across all its communications over a longer period.
A brand voice is a consistent voice that carries your brand across all its communications over a longer period. By always using the same voice, you build recognition: listeners know who is speaking before the logo appears. Lidl's regular voice, Thomas van Luyn, is a strong example. Choose a brand voice carefully, because you will be working with it for years. Read about Lidl and the power of a recognizable voice.