Voice-overs
What is tone of voice in a voice-over?
Short answer
Tone of voice is the way a voice sounds: businesslike or playful, warm or energetic, calm or urgent.
Tone of voice is the way a voice sounds: businesslike or playful, warm or energetic, calm or urgent. That tone has to match your brand and the message of the moment. An insurance company calls for something different than a festival. We describe the desired tone in the brief and steer it during the recording through voice direction. For Voetbal International, we looked for rhythm and energy to carry the tournament. Read about that recording.