TRX Music Library & Music Production
Does a famous hit work better than original music in a commercial?
Short answer
Not automatically. There is no fixed ranking between hits and custom music. What counts is fit and the link to your brand.
Not automatically. Research has found no fixed ranking between existing songs and custom music. A famous song can grab attention, but recognizing a song is not the same as recognizing a brand: people can know the song without connecting it to your brand. Original music has the advantage of being yours alone and able to return in every campaign. That is why, for every existing song, we ask what problem its familiarity solves that a new piece of music does not. Learn more about custom music and what research says about music in commercials.