Muziekproductie

What is a jingle?

Short answer

A jingle is a short, catchy piece of music for a brand or product, often with sung lyrics that include the brand name.

A jingle is a short, catchy piece of music for a brand or product, often with sung lyrics that include the brand name. A good jingle sticks in your head and links a melody to your brand. Jingles are widely used in radio and TV commercials and by radio stations themselves. Unlike a sonic logo, a jingle can change from campaign to campaign. Read more about music production at TFA.

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