TRX Music Library & Music Production
Does music always make a commercial better?
Short answer
No, not always. Music can support brand experience, attention and memory, but only when it fits the message.
No, not always. Music can shape how people experience your brand and can support attention and memory. But that depends on the execution and the message. Absorbing music can actually disrupt a complex message. Music that is both unexpected and irrelevant hinders recall. That is why we also compare a commercial with music to a sparser version. Learn more about the music bed and what research says about music in commercials.