Muziekrechten
What are sync rights?
Short answer
Sync rights give permission to pair a composition with moving images, such as a commercial, film, series or online video.
Synchronization rights (sync rights) give permission to pair a composition with moving images, such as a commercial, film, series or online video. You request them from the music publisher that manages the rights of the composer and lyricist. The price depends on how well known the song is, the medium, the term and the territory. Read the conversation with Aron van der Ploeg of Warner Chappell Music: Before the music starts.