Voice-overs
What are voice-over usage rights?
Short answer
Usage rights determine where, for how long and in which media you may use a voice-over recording. They are arranged through the buyout.
Usage rights determine where, for how long and in which media you may use a voice-over recording. They are set out in the agreements with the voice actor and arranged through the buyout. If you later want to run the commercial for longer or in more channels, you need an extension or expansion. With AI voices, consent to use someone's voice also plays a role. We make sure all rights are clear in advance. Learn more about voice-overs at TFA.