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What is the difference between voice cloning and text-to-speech?

Short answer

Text-to-speech reads text aloud with a standard voice. Voice cloning replicates a specific, existing voice so it can speak new texts.

Text-to-speech (TTS) converts text into speech using a standard voice from a library. Voice cloning goes a step further: the model learns to replicate a specific, existing voice, so that voice can speak new texts. TTS is generic and ready to use. A cloned voice is unique to you or your brand, but requires consent, recordings and careful agreements. We use both techniques at TFA, always with human review of the result. Learn more about AI voices at TFA.

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Other questions on this topic

What is a personalized AI voice?

A personalized AI voice is a voice developed specifically for you or your brand, often based on your own voice.

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What is voice cloning?

Voice cloning is replicating an existing voice with AI. Based on recordings of a speaker, a model learns their timbre, rhythm and pronunciation.

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Why is human direction important in AI audio?

An AI voice does what you ask, but doesn't know what a text needs to achieve. Without direction, it quickly sounds flat or stresses the wrong words.

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What is text-to-audio?

Text-to-audio is turning written content into a listening version, such as articles, newsletters, reports or manuals.

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Read more

AI is the tool. The ear remains ours.

TFA has worked with AI voice-overs via ElevenLabs since 2020. How we use AI voices without letting go of craftsmanship, direction and rights.

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Listening becomes the new way of reading

TFA turns newsletters, blogs and reports into podcasts and audio columns with an AI voice based on your own voice. With direction, music and mix.

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Hyper-personalization in commercial production

How live data and AI let radio and TV commercials adapt to every listener, and why casting, direction and a consistent mix make the difference.

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