Ten years of FEBO Waarderpolder: the same entrepreneur, different tools

FEBO Waarderpolder in Haarlem turned ten and celebrated with a party week for customers and the neighborhood. We made the radio spots for that week, entirely with AI. For me it is also a story about a line that has run for decades: the same entrepreneur, the same medium, different tools.

A client from day one

In the nineties I worked at ZFM in Zandvoort. Local radio, a small studio and short lines. My first advertiser there was Alexander Slag. All these years later he is still a client, now at TFA.

That says something about local radio. Anyone who has ever seen a good spot get the neighborhood moving stays loyal to the medium.

A party week for customers and the neighborhood

FEBO Waarderpolder celebrated its tenth anniversary with a party week. Fresh fries were handed out, on Thursday and Friday party croquettes went over the counter and anyone who guessed how many fry forks were in a jar had a chance to win a real FEBO fatbike.

A week like that calls for radio that is ready fast and sounds just right. We made the spots and they were on air on Haarlem105 for a whole week. The reactions were enthusiastic.

Entirely with AI, with the same ear

We made the spots entirely with AI. For us that is not an experiment. We have been working with AI voices in radio and audio commercials for years. AI makes it possible to produce quickly and sharply for a local moment like this. A party week does not wait for a long production schedule.

The choices remain a matter of craft. Which voice suits a business that has had a fixed place in the neighborhood for ten years? Which pace goes with fries, croquettes and a fatbike? And where is the smile in the sentence? No model decides that. The ear in the studio does. Why that matters so much, you can read in our explanation of human direction in AI audio. How we go about it in practice, you can read in AI is the tool. The ear stays ours.

A line that runs on

What moves me about this project is not the technology. It is the line. The same entrepreneur, the same medium, the same region. Only the tools have changed.

That region is familiar ground for us too. As Top Format we worked from Haarlem for decades before we moved to the Houthavens as TFA. Making a spot for a business in the Waarderpolder then feels a bit like coming home.

Local radio still works the way it did back then. If it sounds right, the neighborhood gets moving.

A local moment on the radio too?

Is your business celebrating an anniversary, are you launching a promotion or do you want to let the neighborhood know there is something going on? We make radio spots that are ready fast and sound like your business. Read what audio production for a radio commercial involves, request a quote or ask your question to Len, our AI assistant.